R A S D H A R

Design Tips

Tips for Creative & Effective design:

Fonts

  • Select a single sans-serif fonts such as Arial or Helvetica. Avoid serif fonts such as Times New Roman or Palatino because these fonts are sometimes more difficult to read.
  • Use no font size smaller than 24 point.
  • Use the same font for all your headlines.
  • Select a font for body copy and another for headlines.
  • Use bold and different sizes of those fonts for captions and subheadings.
  • Add a fourth font for page numbers or as a secondary body font for sidebars.
  • Don't use more than four fonts in any one publication.
  • Clearly label each screen. Use a larger font (35-45 points) or different color for the title.
  • Use larger fonts to indicate importance.
  • Use different colors, sizes and styles (e.g., bold) for impact.
  • Avoid italicized fonts as these are difficult to read quickly.
  • Avoid long sentences.
  • Avoid abbreviations and acronyms.
  • Limit punctuation marks.
  • No more than 6-8 words per line
  • For bullet points, use the 6 x 6 Rule. One thought per line with no more than 6 words per line and no more than 6 lines per slide
  • Use dark text on light background or light text on dark background. However, dark backgrounds sometimes make it difficult for some people to read the text.
  • Do not use all caps except for titles.
  • Put repeating elements (like page numbers) in the same location on each page of a multi-page document.
  • To test the font, stand six feet from the monitor and see if you can read the slide.

Design and Graphical Images

  • Use design templates.
  • Standardize position, colors, and styles.
  • Include only necessary information.
  • Limit the information to essentials.
  • Content should be self-evident
  • Use colors that contrast and compliment.
  • Too may slides can lose your audience.
  • Keep the background consistent and subtle.
  • Limit the number of design theme used. It is often better to use only one so the audience knows what to expect.
  • Use a single style of dingbat for bullets throughout the page.
  • Use the same graphical rule at the top of all pages in a multi-page document.
  • Use one or two large images rather than several small images.
  • Prioritize images instead of a barrage of images for competing attention.
  • Make images all the same size.
  • Use the same border.
  • Arrange images vertically or horizontally.
  • Use only enough text when using charts or graphical images to explain the chart or graph and clearly label the image.
  • Keep the design clean and uncluttered. Leave empty space around the text and graphical images.
  • Use quality clipart and use it sparingly. A graphical image should relate to and enhance the topic of the slide.
  • Try to use the same style graphical image throughout the presentation (e.g., cartoon, photographs)
  • Limit the number of graphical images on each slide.
  • Repetition of an image reinforces the message. Tie the number of copies of an image to the numbers in your text.
  • Resize, recolor and reverse to turn one image into many. Use duplicates of varying sizes, colors, and orientations to multiply the usefulness of a single clip art image.
  • Make a single image stand out with dramatic contrast. Use color to make a dramatic change to a single copy of your clip art.
  • Check all images on a projection screen before the actual presentation.
  • Avoid flashy images and noisy animation effects unless it relates directly to the slide.

Design and Graphical Images

  • Limit the number of colors on a single screen.
  • Bright colors make small objects and thin lines stand out. However, some vibrant colors are difficult to read when projected.
  • Use no more than four colors on one chart.
  • Check all colors on a projection screen before the actual presentation. Colors may project differently than what appears on the monitor.

General Awareness

  • Plan carefully.
  • Do your research.
  • Know your audience.
  • Take time to your Creation.
  • Design comfortably and clearly.
  • Check the spelling and grammar.
  • Mention a brief overview at the top/title of design start. Then present the information. At end of design, review important points.
  • Use a proper screen and resolution for better color output.
  • If the content is complex, Write READ MORE and type web or social media link over there.

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Our testimonial

happy customer quotes

Ropeway (Udan Khatola)
Junagadh

Phenomenal graphic design services! They created marketing materials and social media templates for our latest campaign, and the response from our clients has been amazing. The designs are modern, clean, and perfectly aligned with our brand. 10/10!

Montulal Ice Cream
Dhoraji

We hired Rasdhar for a complete rebranding, and they exceeded all expectations. They really took the time to understand our vision and target audience. The final logo and brand guidelines are perfect and have completely elevated our business. Highly recommend for anyone looking for top-tier graphic design!"

Manpasand Nasta House
Ambaji

Rasdhar transformed our ideas into a stunning, modern design that perfectly captures our brand. They were fast, responsive, and a complete pleasure to work with from start to finish.

The Chandubhai Restaurant
Diu

Absolutely thrilled with the design work! Rasdhar took my vague ideas and turned them into a stunning, professional reality. They were fast, highly creative, and incredibly easy to work with. I’ll definitely be using their services again!

Shreenathji Dhaba
Modasa

Working with Rakeshbhai (Rasdhar) was a fantastic experience. Not only is their portfolio impressive, but their communication and attention to detail during the project were outstanding. They were open to feedback, handled revisions quickly, and delivered the final assets ahead of schedule. A true professional!